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Gaurav Dua

Bahamas’s new TVC with Salman Khan sets the mood for summer

Bahamas the cool, colorful and stylish brand from the house of Relaxo has launched its new TV campaign for Spring Summer season. The concept of new TVC capture Bahamas proposition of energizing freshness, joy and fun featuring Bhaijaan of...

Relaxo to open 50 more COCO stores this year, embrace franchise model to increase retail footprint

In 1976, two brothers Mukund Lal Dua and Ramesh Kumar Dua dreamed of taking their father’s footwear business to what Relaxo is today - one of the leading footwear companies in India. With its headquarter in Delhi and eight...

Shahid Kapoor, Shruti Haasan are Relaxo's new brand ambassadors

Homegrown footwear major Relaxo has announced new brand ambassadors. Actors Shahid Kapoor and Shruti Haasan will be endorsing Relaxo's sub-brand, Flite. This association will leverage the versatility and youthfulness of both stars, as they represent the underlying brand promise of Flite's...

Relaxo announces new future ready brand identity for young India

Relaxo Footwears Ltd., India's leading footwear brand has announced its new brand identity by imbibing the wave of positive transformation within its dynamic core. Taking a futuristic step towards progress, the brand new logo reflects the trust and legacy...

Sparx is third 'Most Trusted Footwear Brand' in India

Delhi-based Sparx, one of the leading footwear brands in the country, has been ranked 3rd 'Most Trusted Footwear Brand' in India in The Brand Trust Report - 2016. The book has been released by Trust Research Advisory (TRA). Sparx - a smart sportswear...
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How the denim industry is keeping itself green

With the global denim segment projected to hit $95 billion by 2030, it poses a dual threat to both...
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