Amul Scooping Parlours

Brand Design Concept: How Amul parlours went from drab to fab

Indiaretailing Bureau - February 24, 2017

The Amul StoryAmul, one of India's most well-known dairy cooperatives, based at Anand in the state of Gujarat, India, was formed in 1946. Today, it is a brand managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which in turn is...

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