Home Authors Posts by Mohit Khattar, Head-Retail Strategy & Branding, Godrej Industries Ltd, Godrej Nature's Basket

Mohit Khattar, Head-Retail Strategy & Branding, Godrej Industries Ltd, Godrej Nature's Basket

Mohit Khattar, Head-Retail Strategy & Branding, Godrej Industries Ltd, Godrej Nature's Basket
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Limited Budget? Try building a word of mouth programme instead, says...

Limited Budget? Try building a word of mouth programme instead, says expert
With evolving consumer preferences and media habits, consumers are spending an ever increasing time on their smartphones and on internet. So gaining their attention and...

Expert Opinion: Why front-end retail staff are critical differentiators

Expert Opinion: Why front-end retail staff are critical differentiators
Disinterested and indifferent sales personnel in retail stores is a common sight. Staff members, who are plain bored of their jobs or complete misfi...

Expert Speak: Effective leadership styles for retail businesses

Effective leadership styles for retail businesses
Given the constrained levels of profitability in retail, the sheer significance of improved business fundamentals in the industry is high. In this context what...

Expert Speak: Female power in F&G retail

Expert Speak: Female power in F&G retail
The scenario in the retail industry where men far outnumber women in the workforce may have to do with some of the policies that...

Expert Speak: How brick-and-mortar retailers can build repeat footfall

How brick-and-mortar retailers can build repeat footfall
Creating a retail theatre is the very essence of literally breathing life into a physical store by infusing fresh elements into it and going...
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