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Mike Ghasemi

Mike Ghasemi
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Mike Ghasemi is the Research Director for IDC Retail Insights & Hospitality Asia Pacific, where he leads the definition, creation and production of IDC market intelligence solutions for countries across the region. Before joining IDC, Mike spent 15 years in the IT industry, with 10 years in retail information technology software solutions

Mobile payment revolution in India: Landscape and opportunities

Mobile payment revolution in India: Landscape and opportunities
The global payment market remains one of the most active technology markets in terms of disruption, interest, and investment. Given a decade of unprecedented...

Location-based Marketing: Engaging your customer in real-time

Location-based Marketing: Engaging your customer in real-time
Customer experience is the center of retail digital transformation. Real-time engagement is the biggest challenge for retail brands. Always connected customers demand quick and...
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