As part of the offer, customers will be entitled to a 5 percent cashback up to a maximum of Rs.1500 on a cumulative minimum spend of Rs 7500 for a whopping period of 75 days starting till February 2018. The offer is functional at select stores across the entire portfolio of DLF Shopping Malls in Delhi NCR and Chandigarh including DLF Promenade, DLF Place Saket, DLF Mall of India, DLF Cyberhub and DLF City Centre Chandigarh.
Customers have the liberty to either shop for Rs 7500 in one go or over multiple purchases to avail the offer across the DLF Shopping Malls and across the entire tenure of the offer for the first time ever.
The offer is available on more than 700 brands and will be over and above the discounted pricing already being offered by the brands as part of the winter sale season. Uplifting the upcoming winter sale season, the specified duration of the offer will cover all shopping occasions like Christmas, New Year, End of Season Sale and Republic Day.
“At DLF Shopping Malls, we consistently strive to deliver a superior consumer experience through constant disruption and evolution in technology and payments space. The Million Smiles campaign comes with a unique hook which provides the flexibility of spreading the purchase in various locations – across all DLF Shopping Malls – and multi-transactionally – across any number of transactions within 75 days, delivering a superior shopping experience to millions of our consumers for the coming festive season,” said Harshavardhan Chauhan, Central Marketing Head, DLF Shopping Malls.
“At SBI Card, it is out constant endeavor to forge associations and create products and offers which bring a superior purchase experience and enhanced value to our cardholders. We are excited to associate with DLF Shopping Malls in an exclusive partnership for the Million Smiles campaign. This is a first of its kind offer in the offline retail segment where SBI credit cardholders will be able to avail cashback benefits across various categories of stores in participating DLF malls. Cardholders can avail 5 percent cashback on crossing cumulative spends of Rs 7500 across categories such as dining, entertainment, fashion and lifestyle. The campaign will run for 75 days, enabling cardholders to accumulate spends over the program period including upcoming festive events and shopping occasions to derive maximum value from the offer,” said Vijay Jasuja, CEO, SBI Card.