Born and brought up in India, Siddharth Bindra, is the Managing Director of BIBA.
Bindra joined the family business in 1997, with the primary objective of converting the homegrown product into a national brand by capitalizing on India’s retail boom.
In a country where ethic wear is predominantly unorganized, it has been Bindra’s keen understanding of the Indian consumer and of the prevalent retail scenario, which has transformed BIBA into the country’s most loved ethnic wear brand. In fact, today the company enjoys leadership position and is by far the largest ethnic wear retail chain in the country.
With the constant endeavour to expand the business, product profile and consumer reach, Bindra signed up with designer Manish Arora with majority stake in ‘Indian by Manish Arora’ brand and by joining hands with Rohit Bal, introduced BIBA by Rohit Bal collection with in BIBA; thus marking BIBA’s foray in the bridal and luxury ethnic wear category.
After finishing his M.Com from Sydenham College, Mumbai, Bindra pursued higher studies in Futures, Options and Financial Derivatives, and Capital Markets & Investments from Harvard.
Currently, he has over 17 years of experience in the Textile and Apparel Industry.