Snapdeal has witnessed a huge surge in orders in the first day of 2nd edition of Unbox Diwali Sale from tier II/III cities, the company said in a statement. 40 per cent of its sale by value took place through SBI cards.
The e-commerce player has witnessed 65 per cent of its consumers shopping from Tier II and III cities, 12 per cent up from last week’s sale. Most of these first time users shopped for household appliances, personal electronics and Indian ethnic wear.
“We are bringing the next wave of customers online through our partnership with SBI. It is exciting to see so many new users opting to use credit cards to make online purchases. The growth trends we have witnessed this Diwali, speaks volumes of the pan-India appeal of e-commerce,” Vice President and Head, Category Management at Snapdeal, Saurabh Bansal, said.
Many opted for zero cost EMIs for purchase of LED TVs, split air conditioners and other gadgets that were on offer today. Among kitchen appliances, popular products were water purifiers, mixer & grinders and microwaves.
The offers on iPhone 7 and iPhone 7 Plus phones were also a huge hit. With an attractive offer of Rs. 10,000 off for American Express card users, the phones got sold out within 7 minutes.
For those who missed the morning flash sale, Snapdeal launched another flash sale at 4 PM, which also sold out in about an hour.