Yellow Tie Hospitality to revolutionise foodservice industry; to introduce 10 new brands...

Yellow Tie Hospitality to revolutionise foodservice industry; to introduce 10 new brands in 2 years

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Food & Beverages (F&B) franchise management company is planning to introduce 8-10 brands, both international and Indian, in the next two years, a senior company executive has said.

Yellow Tie Hospitality to revolutionise foodservice industry; to introduce 10 new brands in 2 years
Yellow Tie Hospitality has already introduced three outlets of GBC, which is popular in 36 countries

“We formed the company last year and introduced US-brand Genuine Broaster Chicken (GBC) this year. We will introduce three Indian brands – Biwi Jaan, Taste of Tadka and Dhadoom – this financial year,” Founder and CEO, Yellow Tie Hospitality, was quoted by ANI as saying.

“We are also in talks with two UK-based quick service desert and Mexican brands. Overall we are planning to introduce 8-10 brands in two years,” Tanna said.

The company, he said, has set a capex of Rs 50 crore for this purpose.

Yellow Tie Hospitality has already introduced three outlets of GBC, which is popular in 36 countries.

“We are planning to open 200 GBC across the country by 2018-19, which will be in both quick service and casual dining formats. We have a capex of about USD 3 million (Rs 20 crore) for the expansion of GBC,” he said.

Going forward, Yellow Tie Hospitality is also mulling entering the club and hospitality business.