Spanish premium clothing retailer, Massimo Dutti has opened its first store at one of Delhi’s premier malls, Select Citywalk. The global concept store covers an area of 5,027 sq ft of retail space in the mall.
Store Design Concept
The Massimo Dutti store concept is based on a progressive evolution of the original boutique style. The finishing of the store including the shape of the installations – aim to give the consumer a feeling of warmth, while exuding a smart, contemporary aura.
Walnut wood, brass, leather and dark marble are the dominant materials in the new architectural design that blends modern lines and classic details – the signature of Massimo Dutti.
Massimo Dutti, Select Citywalk houses womenswear, menswear, and footwear, apart from swimswear and other fashion accessories. The collection is urban, contemporary, practical, elegant, up-to-date, without falling victim to the strict dictates of trends.
“We have brought in most of our original collection from abroad into India and it has been reasonably priced for the Indian market. The average price range for the products in India is between Rs 3,290 – Rs 4,290” said Commercial Director Asia Pacific / India, Massimo Dutti, Fabrice Alain Pruvost.
The premium Spanish brand is priced a notch higher than Zara. The move shows that consumption continues unabated at the top end of the retail market.
“Our fastest moving category is leather jackets are the fastest moving category across the world. We have introduced 3,500 SKUs for womenswear and 4,000 SKUs for menswear in India,” Pruvost added.
The stores target an upscale market, with higher quality fashion products for both men and women.
India Expansion Plans
Massimo Dutti plans to open 4-5 more stores in Delhi-NCR, Mumbai and Bengaluru and has earmarked a budget of Rs 10 crore for the same.
Speaking exclusively to Indiaretailing, Fabrice Alain Pruvost said, “This is the first store in India and the good thing is this market will be the booming market for next five years and will provide us a good scope of expansion. Just like it happened in China. We entered there with five stores and now we operate 70 outlets in that country. And we think India will also be the same.”
“Mumbai will be the next step after Delhi and slowly and slowly, we will enter more cities in India,” he further told Indiaretailing.
“We will be soon launching online operations in India as it is the future for any company. The brand will have an Omnichannel presence,” he told Indiaretailing.
About Massimo Dutti
Massimo Dutti is owned by Inditex’s SA, better known in India for its brand Zara. The Spanish brand is making an entry into the Indian market by associating with Trent, just like the way Zara was introduced in India in 2010.
Massimo Dutti was created in 1985 in Spain, and was originally limited to menswear. In 1995, it launched its first womenswear collection, with a variety of styles from casual to sophisticated and timeless.
Today, it has a commercial presence in 73 countries between Europe, America and Asia with over 755 stores.
The Inditex Group is one of the largest fashion retailers in the world with over 7,013 stores in 88 markets. In addition to Massimo Dutti, Inditex owns seven other fashion chains: Zara, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe.