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Colgate signs up Virat Kohli as brand ambassador

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, India’s T20 cricket captain, is the brand ambassador of for their .

Colgate signs up Virat Kohli as brand ambassador
Kohli is currently the highest-paid batsman on the endorsement circuit

The TV commercial of Colgate Super Flexi Toothbrush builds a strong connect by talking about a flexible neck, illustrating the similarity between Kohli’s flexible batting strokes with Colgate Super Flexi’s flexibility.

Kohli is currently the highest-paid batsman on the endorsement circuit and currently, the most talked-about and most trending sportsman in the country across social media, including Twitter, Facebook and Instagram.

Kohli averaged a record of close to 12 lakh conversations in March, compared with 7 lakh for Dhoni, according to social media tracker Autumn Worldwide.