Virat Kohli

Puma had signed Kohli as its brand ambassador in 2017, a deal considered to be around Rs 110 croreNew Delhi: German sports brand Puma on Wednesday affirmed its association with India's star batter Virat Kohli.Rejecting the reports that Kohli...

After the five celebrity brands that did not do well, we bring you a list of five  celebrity-led brands that have not only captured consumer interest but have also prospered in the highly competitive market Bengaluru: Celebrity-driven brands have become a significant phenomenon...

Wrogn sells fashion apparel, footwear and accessories for men inspired by cricketer Virat Kohli New Delhi: Aditya Birla Fashion and Retail Ltd. (ABFRL) is in talks with Universal Sportsbiz Pvt. Ltd. (USPL) to acquire Wrogn, a casual brand co-created by...

Abhishek Ganguly, outgoing managing director, PUMA India & South East Asia speaks to Group Managing Editor Rasul Bailay about the company’s growth—figures, focus and strategy. And how being a digital-first company has helped Puma become one of the top...

The collection will feature over 100 styles in apparel and footwear and will be live on Flipkart starting 27 May 2023Bengaluru: Indian cricketer Virat Kohli has launched ultra-lightweight clothing Wrogn Zero on the e-commerce platform Flipkart, the companies said...

The brand ambassadors’ unannounced visit is a co-working space and a residential complex was intended to promote the adoption of sports and fitness into people’s lifestyles as part of Puma's Let There Be Sport campaignBengaluru: Celebrity couple, cricketer Virat Kohli and...

Through the Let There Be Sport Conclave, Puma aims to develop an ecosystem at the grassroots level that prioritizes fitness and motivates people to take up sports and physical activities New Delhi: Sports brand Puma India hosted a sports conclave to...

Proceeds from the sale of the new collection, which is priced at Rs 1,799 onwards will go to charity through The Virat Kohli FoundationNew Delhi: Men’s fashion and apparel brand Wrogn, which is co-created by cricketer Virat Kohli has launched...

Association with One8, the brand run by cricketer Virat Kohli, has contributed a full 10 percent of Puma India sales for the global sportswear brand Puma in 2019 fiscal year, helping the German brand clock an overall 23 percent...

India’s leading athlete Virat Kohli launched his first collection for kids with global sportswear brand PUMA. Catering to a new generation of fitness enthusiasts, PUMA one8 Kids introduces athleisure wear for boys between the age of 4 – 14...