In a bid to move ahead from just a restaurant search and discovery service, Zomato now plans to launch a food marketplace. The Gurgaon-based portal will provide a single platform that will serve the restaurant and fast food industry in several ways.
With the launch of Zomato Base, restaurant owners and those who are looking to foray into this business will be able to buy fresh ingredients, kitchen equipments, etc and also get professional help with food licenses, statutory requirements, vendors etc for establishing and running their food businesses.
Surobhi Das, COO at Zomato told ET Tech: “All you need to do as a merchant is know where you are opening your restaurant and know what kind of restaurants you want to open. Everything else, Base will help you decide.”
The idea is to have one platform for almost every interaction between the merchant and the user in the dining journey.
Zomato Base will be a cloud-based Android POS system featuring menu management, inventory management, recipe management, customer relationship management, data analytics, electronic receipts, offline transaction support, payment gateway and more.
“We’re probably the only food-tech company in the world that is building products for consumers as well as restaurant businesses. There is a lot that can be done if we are able to build a technology platform that connects consumers to restaurants and vice versa. We believe that a world-class cloud-based POS system is the first step towards building that platform,” Deepinder Goyal, Co-founder and CEO at Zomato said in his official Zomato blog.
Earlier this month, Zomato launched another platform called Zomato Whitelabel through which restaurants could launch custom-branded native mobile apps. Every restaurant could build their app in a week’s time. These apps integrate seamlessly into all of Zomato’s ancillary features such as online ordering, table reservations, in-app cashless payments, loyalty programs etc.
In Sep this year, the company has raised a fresh round of funding to the tune of USD 60 million led by Singapore investment company Temasek Holdings with participation from Vy Capital.