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Rockstar Jeans

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was born not to sell, but to be excited about every sketch, every stitch, every fabric, every work of art. Within six years of inception it has a solid presence in almost 1,500 Multi-Brand Outlets. Partnered with leading national retailers, is driving the product line comprehensively into every nook and corner of India. The brand is currently manufacturing over 1.5 million units a year and are working towards 3.6 million units by 2016.

Brand USP: Quick turnover time, Rockstar Jeans consistently managed to shelf the most recent fashion trends, ensuring the consumers have first-hand access to the latest in fashion at affordable prices.

Core Product Offering: Denims, trousers, casual shirts, t-shirts and fashion formals

Target consumers: 16-50 years of men

No. of Indian states currently present in:15

Total no of EBOs:      3
Total no of MBOs:  1,500 approx
No of MBOs added in 2014:    400

New territory/region added:     Uttaranchal and West Bengal

Presence in online retail and multi-channel expansion plans: The brand believes in making the entire product portfolio available to the modern customer, which is why it has channeled the investments through an online, multi-channel expansion plan.

Future expansion/extension/diversification plan(s): Breaking into new frontiers to expand the brand presence and increase market share. Also, strategically exploring the export market.

The targeted States/cities in the next couple of years: Mumbai, Delhi, Kerala, Bihar, Jharkand, Sikkim, Assam, Meghalaya, Tripura, Arunachal Pradesh, Nagaland, Manipur, Mizoram and Tripura

Growth percentage(CAGR last 3 years): 30%