Established in 1999 by Vishal Creations, Chase is a kidswear brand that specialises in boys shirts. The brand’s offerings perfectly blend traditional styles with modern trends and are the preferred choice of teenagers who wish to look fashionably smart. Today, the brand has presence in several prestigious stores in Mumbai, Pune, Hyderabad, Chennai and cities in Gujarat.
Brand USP: Chase is renowned for quality and fashionable shirts for boys. The brand offers linen shirts, designer shirts, digital-print shirts, denim shirts and premium cotton shirts.
Target customers: Chase is an MBO-oriented brand, hence their target customers are parents who visit MBOs to shop for kids.
No. of Indian cities currently present in: They are present in 24 prominent cities in all major states.
Total no. of MBOs: 750
No. of MBOs added in 2014: 120 approximately
New territories or regions added: The brand recently ventured into Punjab.
Future plans: After consolidating the position in kidswear under shirts category, the brand wants to expand the client base by offering value-for-money range but keeping the quality intact. According to the brand, the value-for-money segment is a huge market, especially in kidswear. Chase is planning to launch its own web-store soon. The brand will also tie-up with major e-commerce portals.
Growth percentage (CAGR of last 3 years): 75%
Brand turnover (estimated for CY2014): Rs 22 crores (till III quarter 2014-15)