Established in 1992, Ludhiana-based brand Bodyguard Jacket Company is a pioneer in manufacturing garments for men, women and kids. The products from the brand are well appreciated for quality and designs. Bodyguard Jacket Company specialises in jackets which made with finest fabrics.
Brand USP: BJC strongly lay emphasis on quality. According to the brand, quality plays a vital role that makes it stand apart from the rest. The practise has won them the trust and confidence of the customers.
Target customers: The brand focuses on all age groups.
No. of Indian cities currently present in: The brand has presence in over 200 Indian cities and town.
Total no. of MBOs: 400
No. of MBOs added in 2014: 35
New territories or regions added: The brand recently ventured in West Bengal and other East Indian cities.
Future plans: The brand has plans to introduce more categories in the product range.
Targeted cities in the next couple of years: At present, Bodyguard Jacket Company is focusing at prominent towns and cities in East India.
Growth percentage (CAGR of last 3 years): 15%