Zivame.com has launched their shapewear collection under their private label brand, Penny. Shapewears are undergarments designed to alter the shape of the body temporarily to offer a more fashionable figure. Ranging from high-waist tummy control briefs to posture corrector bras, shape wear on Zivame.com is now available in 6 different categories.
Announcing the launch, Richa Kar, Founder and CEO, Zivame.com said, “Zivame prides itself on offering the largest collection of lingerie in India. While shapewear as a category exists in India, very limited products in this category can be found in the country. With the latest shapewear line from Penny, we aim to offer the best of designs and top-notch quality along with a multitude of options to satisfy all shaping needs of a woman. We are confident that our line of shapewear will be very popular across our customers of all ages and body sizes.”
The new shapewear range is attractively priced, with the collection starting at Rs 845.