Splash Fashions, Middle East’s largest high-street retailer and part of the Landmark Group, has signed Bollywood actress and fashion icon, Esha Gupta as it’s new Brand Ambassador for the Indian sub-continent. Being the face of the brand, Esha will be featured in a new brand campaign scheduled to rollout in the fall of 2014 across outdoors, print, digital and in-store communication.
Commenting on the association, Raza Beig, CEO of Splash & ICONIC said, “Globally, Splash enjoys an unparallel reputation for offering the latest fashion to the customers at affordable prices. Our growth in India has been phenomenal as we rapidly continue to gain acceptance amongst the fashion-conscious Indian customers looking for the latest and in-trend fashion choices. With one of the most well dressed Indian actresses, Esha Gupta as our brand ambassador, we hope to further widen our appeal amongst our target audience. This raven haired beauty will be instrumental in highlighting product and the fashion relationship between her and the brand. Known for her stunning looks and a sense of style that puts her in the ‘Best Dressed’ lists every year, she is an obvious choice to represent Splash in India.”
“We are excited to announce Esha as the Brand Ambassador for Splash in India,” said Kalyan Kumar, COO, Splash Fashions India Pvt. Ltd. “An actor of immense potential & beauty, Esha is known for her keen sense of fashion & represents today’s fashion conscious woman. A fashion icon, Esha perfectly embodies the youthful and vibrant spirit of Splash thus making her the best fit for the brand.”
Speaking on the association Esha Gupta said “I am elated to be the face of Splash! They are an iconic brand, known internationally & in India for offering the latest global fashion trends. I feel their collections are quite reflective of my fashion sensibilities. Splash has been quite instrumental in transforming the fashion scene in India since its launch and I look forward to adding impetus to their efforts.”
With an eye for the latest global trends and reflecting an everyday attitude, Splash looks forward to enhancing its extensive appeal among the youth, through its association with this dazzling star.