Bollywood actor Irrfan Khan has launched the new platinum jewellery range for men by Abaran Jewels that includes bracelets, rings and chains. The platinum design themes are based on the trends forecasted by WGSN. The design hooks – futuristic, modern and brave new shapes, structural and engineered designs, which stand the test of time have been captured basis the key aesthetic direction of ‘Digital Fantasy’. Each piece in the collection highlights the texture and glory of platinum – matt and satin combination finishes and designs like dual finish knots or box links have been crafted.
Pratap Kamat, Director, Abaran Jewels said, “It is great to see the interest amongst men for platinum jewellery growing. Platinum as a metal is distinctive and has a refined charm that men prefer when it comes to jewellery. The collection launched today includes a wide variety of rings, chains and bracelets and we are very positive about the growth in this segment. We are honoured to host Irrfan Khan and privileged to have him launch the latest platinum men’s collection at our store. Men like him are rare and evergreen, just like the metal platinum and are trendsetters for today’s generation.”