Beauty and skincare giant L’Oreal Paris launches Youth Code, a skincare range that is said to reactivate and visibly prolongs skin’s youth. The range is being regarded as abreakthrough after 10 years of research in gene science and L’Oreal’s most scientifically advanced skincare offering for women today. The range includes Youth Booster Serum, Day Cream, Night Cream, Eye Cream and Concentrate. The company claimed that Youth Code enhances the skin’s luminosity and regular use of the products dramatically improves the skin’s tone and texture to reveal radiant, younger-looking skin. The patented PRO-GEN™ technology is designed to increase the skin’s capacity to recover and re-establish its natural code for youthfulness. The range is targeted at women in the 30+ bracket.