Home Beauty & Wellness Supermodel Liu Wen to launch Estee Lauder’s new collection

Supermodel Liu Wen to launch Estee Lauder’s new collection

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American luxury cosmetics and skincare brand, , has signed on Chinese supermodel, , as its global spokesmodel to launch its new limited edition Pure Color make-up collection. , Creative Make-up Director, , has created the new line of cosmetics, which will be advertised by Wen globally January 2011 onwards.

, Global Brand President, Estée Lauder, quoted, “China is our fastest growing market and we are certain that Liu Wen will resonate with the brand’s Chinese consumers as well as our consumers around the world.”

Posted on: 1.12.2010
Source: www.worldpressonline.com