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Supermodel Liu Wen to launch Estee Lauder’s new collection

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American luxury cosmetics and skincare brand, Estee Lauder, has signed on Chinese supermodel, Liu Wen, as its global spokesmodel to launch its new limited edition Pure Color make-up collection. Tom Pecheux, Creative Make-up Director, Estee Lauder, has created the new line of cosmetics, which will be advertised by Wen globally January 2011 onwards.

Jane Hertzmark Hudis, Global Brand President, Estée Lauder, quoted, “China is our fastest growing market and we are certain that Liu Wen will resonate with the brand’s Chinese consumers as well as our consumers around the world.”

Posted on: 1.12.2010

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