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    Videocon unveils eco-friendly logo

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    Looking at an aggressive multi-fold growth with an emphasis on technology, quality, innovation, value and services penetration, Group has unveiled its new eco-friendly green brand identity and tagline: ‘Experience Change’.

    Videocon eyes 30 pc sales growth this Diwali
    The company locked in sales of Rs 1,500 crore during the festive period last year and it has been targeting sales of more than Rs 2,000 crore this festive period

    The ‘V’ in the new Videocon logo is composed of two animated green, -like shapes — called Chouw and Mouw — with distinct identities of their own. Chouw and Mouw are ‘live’ characters, and will be used through a series of short videos to tell simple stories. Both have certain personality traits, based on their physical attributes.

    , vice-chairman and CEO, Videocon Group, said: “The brand reinvention will involve our employees and keep them engaged, energised and rewarded — as a strong workforce results in even stronger products.”

    The company further stated that the new symbol of Videocon asserts its passion for global impact.

    Source: Business Standard