Home Retail Coca-Cola ties-up with Kolkata Knight Riders

    Coca-Cola ties-up with Kolkata Knight Riders

    By  
    SHARE

    Coca-Cola is to be the beverage partner for the co-owned () for the second edition of . Sprite, the cola’s clear-lime sparkling beverage brand, will get branding rights on players’ apparel and on the helmet as ‘pouring’ partner.

    Coca-Cola launches non carbonated drink 'Aquarius' in India
    According to the company, the lemon flavoured beverage with essential salts and minerals will be initially available across organised trade, e-commerce and select grocery outlets across major cities in the country, in 400 ml packs priced at Rs 30

    Coca-Cola is also the beverage partner for the Delhi Daredevils team. “ Cricket is clearly a growing passion with today’s youth. The success of IPL, 2008 has taken the game to a new high,” said , vice-president (marketing), Coca-Cola India, in a release.

    — IndiaRetailing Bureau