After successfully launching Fanta variant Fanta Apple in southern markets, beverages major Coca-Cola India has announced its pan-India roll out. Announcing the launch, Venkatesh Kini, VP — marketing, Coca-Cola India, said, “Getting overwhelming response in the southern market, we have planned to roll the product nationally. The brand is the largest selling fruit flavoured beverage brand in the country.”
Meanwhile, the company has signed Jaane Tu Ya Jane Na craze Genelia D’Souza to endorse the brand and the launch will be supported by TV commercials, out-of-home media and road shows.
The range is available in 200-ml and 300-ml returnable glass bottles and 600 ml PET packs.
— IndiaRetailing Bureau