As part of its corporate social responsibility (CSR), Adlabs Cinemas, part of the Reliance Anil Dhirubhai Ambani Group (ADAG) and India’s leading entertainment conglomerate Adlabs Films, has announced its plan to partner one of India’s non government organisations (NGO) Nanhi Kali for spreading awareness on the issue of educating the disadvantaged girl child in India.
According to an official press release, Adlabs will introduce a special food combo of popcorn and pepsi branded ‘Classroom Combo’ as part of the initiative and contribute a certain percentage of their sales to Nanhi Kali for bringing forward the latter’s campaign towards girl child education.
Tushar Dhingara, chief operating officer, Adlabs Cinemas, said, “The status of women is a key indicator of the wellbeing of our society and this is Adlabs’ small way of lending support to nurturing the girl child.”
Sheetal Mehta, executive director, Nanhi Kali, said, “With this project, we have been extending the opportunity of education to over 43,000 under privileged girl children from poor urban, remote rural and tribal communities in India. We appreciate Adlabs’ initiatives in generating funds for our project.”
Nanhi Kali is a national sponsorship programme running its projects in areas including Mumbai, Delhi, Rajasthan, Madhya Pradesh, Andhra Pradesh and Chattisgarh. It provides academic support by arranging classes and offering comprehensive materials to children including uniforms, shoes, socks, school bags, and stationery.
This Adlabs-Nanhi Kali tie up will last for one month.