Spencer’s have restructured its Ghaziabad outlet at Pacific Mall, and has brought it in sync with its flagship stores. Discussing the restructuring strategy Anurag Rajpal, business head, apparel vertical at Spencer’s, told Indiaretailing that the store is one of the oldest outlets from Spencer’s and needed upgradation to deliver better services and experience to the consumers. He informed, “We have our flagship store in southern Kolkata and the Ghaziabad store has been brought in sync with it.”
The company has also improvised its Gurgaon store, which was opened a year ago.
Talking about the developments at the store, Rajpal said, “We have optimised the 56,000 square feet of space. We have introduced a new food court and a fish and meat section, and have renovated the entire apparel section. Also, some new brands and merchandise have been added in the apparel section.”
Quizzed if the company is introducing a new publicity campaign too, Rajpal said, “The store will be open for customers from May 10, and an advertising campaign introducing the new look and the new experience of Spencer’s will begin in print media a day in advance.”
– Ranjan Kaplish