Pepe Jeans London has signed up with Renault Formula-1 Racing Team as one of its official worldwide sponsors for the next three years.
The brand’s sponsorship deal includes prominent on-car branding, drivers’ suit front-chest branding, team uniforms, garage panelling and drivers’ public appearances.
“We shall keep the energy and enthusiasm of Renault alive in India. With the rising fan following of F1 in India, the sponsorship will be a great union,” said Chetan Shah, MD, Pepe Jeans London (India).
With the biggest global TV audience for any event or sport (2.73 billion in 2007), 18 races across four continents, this Formula-1 partnership will be the most visible branding exercise globally that the Pepe Jeans brand has ever undertaken.