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    Pepe Jeans London sponsors Renault Formula-1

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    Pepe Jeans London has signed up with Renault Formula-1 Racing Team as one of its official worldwide sponsors for the next three years.

    Pepe to increase focus of their retail expansion in Tier II and III markets
    In October of 2015, Pepe Jeans became the first brand in India to introduce a denim customization service, Pepe Jeans Custom Studio

    The brand’s sponsorship deal includes prominent on-car branding, drivers’ suit front-chest branding, team uniforms, garage panelling and drivers’ public appearances.

    “We shall keep the energy and enthusiasm of Renault alive in India. With the rising fan following of F1 in India, the sponsorship will be a great union,” said , MD, .

    With the biggest global TV audience for any event or sport (2.73 billion in 2007), 18 races across four continents, this Formula-1 partnership will be the most visible branding exercise globally that the Pepe Jeans brand has ever undertaken.