Home Retail ‘P’ to be Provogue’s insignia — To merchandise ICL gear

    ‘P’ to be Provogue’s insignia — To merchandise ICL gear

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    Provogue plans to merchandise official (ICL) gear such as wristbands, bandanas and caps, apparel, accessories and team jerseys, in its outlets in Chandigarh, Kolkata, Mumbai, Hyderabad, Delhi and Chennai, as the six ICL teams represent these cities.

    Provogue faces cash crunch, shut down 60 stores
    Provogue, due to heavy financial loss is left with 3 stores in Mumbai and 40 all stores all over India.

    “With this association, we want to strengthen ‘P’ like ’s ‘’. The brand has also planned another innovation. Now, buyers can have their names embossed on accessories at the store. This facility will be available from this weekend or early next week,” said , vice president, marketing, Provogue India Ltd.

    Targeting masses, the products have been priced reasonably between Rs 150 to Rs 500.

    Describing association with cricket as an experiment, Poddar said: “Cricket never fails and we are positive.”

    – Bengaluru Bureau