Home Retail Jubilant Group rolls out Total format

    Jubilant Group rolls out Total format


    , which started off with its food & grocery retail chains, has now opened its first mall christened Total in Bangalore. The company also announced the re-branding of its Bangalore-based value retail chain Jumbo Saver as Total. The anchor at the mall is also named as Total, and it is one of Bangalore’s largest hypermarkets, spread across 1.2 lakh square feet.

    “Jubilant Group is targeting a revenue of Rs 8,200 crore in this fiscal. The new launches, re-branding exercise – everything is aimed at that target,” Dinesh Malpani, CEO, Total, told Indiaretailing. The company is planning to open 250 Monday2Sunday outlets across the South by 2010.

    The sprawling mall, spread over 200,000 square feet, offers everything a family needs. There are over 800 fashion and lifestyle products to choose from, including apparel, footwear and accessories, besides a complete range of consumer durables, toys and sports equipments, coffee shops, fruits and vegetables, fish and meat, groceries, home lines, bakery, hypermarket and restaurants. The three-storeyed mall will soon have a pub and a food court.

    Asked about renaming Jumbo Saver as Total, Malpani informed: “Only the name has changed to Total; the stores will continue to offer an assortment of brands at great prices, without the quality cuts. Like always, it has fashion, cosmetics, perfumes, timewear, eyewear, footwear, consumer durables, toys and sports equipments, bakery products, fruits and vegetables, fresh fish and meat, food and beverages, groceries, home appliances and furniture.” The Total hypermarket has allocated an area of 1,200 square feet for apparels alone.

    Level one of Total mall is devoted to fashion and lifestyle brands like , , , , and Kaanz. In addition, there are also McDonald’s, and Citi Deli. First and second levels are the retail playground for Total hypermarket, offering fashion and lifestyle apparels and accessories, food and groceries, home lines, furniture, beverages, and the like. The third floor will soon have a food court and a pub – likely to be operational by August 15.

    The company has tied up with a Hyderabad-based food court Ohris, which will be opening its outlet in Total’s top floor. The Jubilant Group also holds the credit for bringing the Dubai-based sandwich bar Citi Deli into the country.

    It is learnt that the company is bullish about the southern market. “Right now, the focus is on South India. First, we will open malls in other parts of Karnataka and will slowly move on to other states,” Malpani informed, though without disclosing the number of malls or targeted locations.

    According to reliable sources, Jubilant Group has bought farmlands and also enlisted captive farms in the suburbs of Bangalore for procuring farm-fresh vegetables and fruits for selling in their stores. It is also learnt that the group had deployed fishermen in the coastal belts to source fresh and live seafood.

    “Jubilant had done a good job. It’s a good experience, and I really enjoyed shopping; everything is fresh, especially vegetables and seafood. The fishes are alive and they are swimming in the water. Today is the first day and I hope they will continue with this,” said an excited shopper.

    “This is the age of – any organised retail brand doing less than that just won’t survive in the long run,” another shopper divulged.

    – Vishnu Rageev R, Bangalore Bureau