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Young consumers buying into brand narratives first, say founders of new-age brands

PTI - September 4, 2023

In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem...

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Latest News

Consumer Durables & ITPTI - May 21, 2024

Whirlpool of India Q4 net profit rises 24.7% to Rs 79.5 crore

Whirlpool's revenue from operations was up 3.66 per cent to Rs 1,734 crore during the quarter under reviewNew Delhi:...

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Fashion & Lifestyle

Reliance Retail’s Avantra by Trends opens 73rd store pan India

Anagha R Ratna - May 20, 2024

Food & Beverage

82% of Indians prefer traditional sweets: Report

Indiaretailing Bureau - May 20, 2024

Food & Beverage

Parag Milk Foods records gross profit of Rs 749 crore in FY24

Indiaretailing Bureau - May 20, 2024

In Focus

Why is CGI marketing gaining popularity among brands?

Mannu Mathew - May 20, 2024

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