The Body Shop India

Beauty & Wellness

Celebrity endorsements: Formula for success

Salon International Bureau - November 17, 2014

Brand endorsement by celebrities is one of the most popular ways of drawing the attention of a buyer toward a product or service. It not only aids the recall value, but also takes the perceived quality of the product...

Beauty & Wellness

Jacqueline Fernandez: New Face of The Body Shop

Salon International Bureau - May 6, 2014

The Body Shop has recently signed Jacqueline Fernandez as their new brand ambassador. The announcement was made a week after the launch of the online portal of the brand. She has replaced Dia Mirza who represented TBS for three...

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