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Visual Merchandising: A tool to help brands get noticed in malls

There are two kinds of shoppers who visit a mall. One belongs to the category of impulse shoppers who...

Celebrity endorsements: Formula for success

Brand endorsement by celebrities is one of the most popular ways of drawing the attention of a buyer toward...

Jacqueline Fernandez: New Face of The Body Shop

The Body Shop has recently signed Jacqueline Fernandez as their new brand ambassador. The announcement was made a week...