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Sportswear Fashion

Where is the Indian athleisure market today?

Athleisure, which originated in the West, is no longer a passing trend but a thriving industry that continues to evolve. Explore the dimensions, driving forces, and potential growth avenues within the Indian athleisure market Bengaluru: The fashion landscape all over...

Puma India onboards Indian bowler Mohammed Shami as brand ambassador

Under this partnership, Shami will endorse Puma’s footwear, apparel and accessories through multiple activities and campaigns throughout the year Bengaluru: Sports brand Puma has roped in Team India fast bowler Mohammed Shami as its brand ambassador, the company said in...

Under Armour opens new outlet in Hyderabad

The new Under Armour store is located on Road no 2 at Banjara Hills  New Delhi: Sportswear manufacturing company Under Armour has opened its new Brand House City Concept Evolved store in Hyderabad, a company official announced on social media....
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The Role of Artificial Intelligence in Retail

A look at the different use cases of Artificial Intelligence (AI) in Retail and how this emerging technology possesses...
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