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Simaaya

Saree Affair: India’s relationship with the whole nine yards

The saree is a wonder in itself. It’s unarguably one of ancient most form of apparel known to humankind, with references of it dating back to the Vedas as well as records from the Indus Valley Civilisation. Yet, from...
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Offline or online, retail is where the consumer is: Industry leaders at PRC 2024

Adapting products and services in line with evolving consumer preferences is essential for brands to succeedBengaluru: Regardless of whether...
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