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Simaaya

Saree Affair: India’s relationship with the whole nine yards

The saree is a wonder in itself. It’s unarguably one of ancient most form of apparel known to humankind, with references of it dating back to the Vedas as well as records from the Indus Valley Civilisation. Yet, from...
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Why consumers continue to adhere to traditional preferences in jewellery buying

While modern styles and sustainable options like lab-grown diamonds are rising, many consumers still prefer traditional jewellery The Indian Jewellery...
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