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How can brands delight customers and keep them coming back?

Mannu Mathew -
A look at strategies to bring customers back and turn them into potential brand advocates New Delhi: Delighting customers at various points in their journey with a brand plays a pivotal role in turning them into brand advocates and loyalists. How a...
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In FocusDisha Shah -

Why consumers continue to adhere to traditional preferences in jewellery buying

While modern styles and sustainable options like lab-grown diamonds are rising, many consumers still prefer traditional jewellery The Indian Jewellery...
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