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Fashion & Lifestyle

Aussiebum eyes 3-5% share of Indian innerwear market by 2026: CEO Sean Ashby

Mannu Mathew - February 11, 2024

Founder and CEO Sean Ashby on the Australia-based innerwear brand’s positioning, strategies and plans for India New Delhi: Sean Ashby started Aussiebum in 2001 selling nylon swimwear out of the trunk of his car. The humble venture is today a...

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Community building and employee engagement: Key retail mantras for FY25

Assembling a community around the brand and strengthening the brand's internal community or team is crucial, according to industry...

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