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Omnichannel Play

Nailing the Omnichannel Play: A case study of two retail giants

Welcome to the omnichannel universe, where consumers love the modernity and exploration possibilities of online platforms but have not completely fallen out of love with the physical world. While there is a perceptible shift in consumer behaviour - with...
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Reliance Consumer takes soft drink brand Campa Cola to UAE market

Campa Cola, which has disrupted the Indian beverages industry, is being launched in the UAE with partner Agthia GroupNew...
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