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omnichannel marketing strategies

E-Commerce

AI, ML will unlock capabilities in omnichannel retailing: Ramneek Khurana of Lenskart

Anagha R Ratna -
Eyewear retail chain Lenskart’s co-founder Ramneek Khurana on the company’s omnichannel journey and using Artificial Intelligence (AI) and Machine Learning (ML) to optimise an enhanced experience Bengaluru: Artificial intelligence (AI) and machine learning (ML) are poised to unlock significant capabilities in...
Leaders Ink

Exploring omnichannel marketing strategies for a cohesive retail experience

Indiaretailing Bureau -
Implementing omnichannel marketing strategies empowers malls to create a comprehensive and compelling shopping experience that connects with customers across various channels By Gaurav Balani, DGM - Marketing, Infiniti Mall Mumbai: The retail industry is experiencing a massive shift due to the...
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Flipkart revises rate card structures for sellers

The revised rate card policy, effective May 18, 2024 includes a simplified rate card structure New Delhi: E-commerce platform Flipkart...
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