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10 D2C brands with quirky names

By choosing unconventional and playful names, these brands aim to spark curiosity and establish a unique brand personality Mumbai: In May 2023, India was home to more than 600 direct-to-consumer (D2C) brands, as per Statista. In 2022, the Indian D2C...

How D2C businesses can harness the power of influencers

Leaders discuss the nuances of leveraging the star sway influencers and new-age celebrities hold over consumers for the benefit of a direct-to-consumer business at the India D2C Summit & Awards 2023 Mumbai: Influencers are a great resource that can be utilized...

Product is key to customer delight: Experts at India D2C Summit 2023

Experts at the India D2C Summit & Awards 2023 discussed on the importance of focusing on various aspects of product, from innovation to delivery Mumbai: An unwavering focus on product is key for the growth of D2C businesses, said heads...
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Indian burgeoning e-commerce lowers discounts, focuses on profits, as funding declines

Two-day Phygital Retail Convention deliberates declining consumption disparity New Delhi: Indian e-commerce market is on the rise, but funding from...
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