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Krishna Rao

Parle relaunches Rol.a.Cola, eyes Rs 100 cr sales in 1st year

Biscuits and confectionery major Parle Products expects its Rol.a.Cola candy to clock sales of Rs 100 crore, accounting for 10 percent of its overall turnonver in the first 12 months of relaunching the brand in India after a gap...

Manpasand Beverages and Parle Products to jointly distribute their brands in Western markets

After the successful completion of the first phase of their joint distribution effort, Manpasand Beverages and Parle Products will jointly distribute their respective brands in western markets, starting with Gujarat. As a part of this strategic tie-up, the Beverage...

Manpasand Beverages’ Mango Sip and Parle G to form an exclusive promotional venture

India’s leading manufacturer of biscuits, confectionary, snacks, cakes and rusks, Parle Products, and, the country’s major fruit juice manufacturing company, Manpasand Beverages, have entered into an exclusive tie-up. It is a one of its kind partnership in which the...
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Indian consumers compelling national brands to reposition themselves

The 16th edition of the two-day India Food Forum powered by Smart Bazaar deliberates the consumer challenges on Day...
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