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Fashion brand Lee launches new brand campaign with rapper King

The new campaign is built around multiple ad films starring the rapper which reiterate the brand image while building on the rapper’s youthful image Bengaluru: American denim and casual apparel brand Lee has launched its new festive season campaign titled...

Celebrity photographer Rahul Jhangiani joins Drip Project as investor and creative advisor

As an investor and creative advisor, Jhangiani brings his artistic vision and vast industry experience to further elevate the brand's offerings Mumbai: Drip Project, an Indian jewellery brand has roped in renowned celebrity photographer Rahul Jhangiani to its team, the...
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The Role of Mixed Reality (MR)  in Retail

A look at the different use cases of Mixed Reality (MR) in Retail and how this emerging technology possesses...
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