Tag: Kellogg’s
6 consumption trends that will change the future of Indian food...
Food has always been an integral part of our culture and each region of the country has its unique...
Nestle India to launch breakfast cereals in India
FMCG major Nestle India said it will launch breakfast cereals in India this year in line with its vision...
Kellogg’s to buy protein-bar maker RXBAR for US $600 million
Kellogg's is buying the upstart company behind protein bar maker RXBar for US $600 million.
RXBAR, which is owned by...
14 most valuable FMCG and Foodservice brands of the world
Recently, Interbrand released its 2016 Best Global Brands report identifying the world’s 100 most valuable brands. The Top 100...
Kellogg’s investigates video of man urinating on cereal
Kellogg cereals are investigating a video posted online that shows an assembly-line worker pissing on an assembly line.
The video,...
Horlicks educates women by running Twitter campaign
To strengthen the brand's association with health and fitness, Horlicks has recently introduced a Twitter campaign #OathToHealth. The main...
From Indulgent to Wholesome
Cereals have always held their share of the Indian breakfast platter. For example, flattened rice flakes (chivda/poha) with milk,...
Breakfast Trends: Need for protein
Of all the factors driving food purchases today, the spotlight perhaps shines brightest on fibre and high-quality protein, two...
Future Group’s private brands top the booming modern retail industry
Retailers' own brands are making rapid gains across consumer product segments in the booming modern retail industry, weakening several...