IIMA

Tier 2-4 cities spent up to 77% more than tier 1 on online shopping: IIMA Report

Indiaretailing Bureau - March 28, 2023

Male consumers spent 36% more money than female consumers online in their last online shopping transaction as per the Indian Institute of Management Ahmedabad (IIMA) survey Mumbai: Tier 2 to tier 4 cities spent up to 77% more than tier 1...

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