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Measuring the influencer effect

Mannu Mathew -
Influencer marketing has become a core part of every brand’s marketing. But does it benefit brands? New Delhi: For Gurugram-based audibles and wearables brand Boat, choosing Bollywood actor Ranveer Singh as its brand ambassador was easy as the actor resonates with...
In Focus

Why are more and more retail brands advertising online?

Mannu Mathew -
With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businesses New Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...
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In FocusDisha Shah -

Why consumers continue to adhere to traditional preferences in jewellery buying

While modern styles and sustainable options like lab-grown diamonds are rising, many consumers still prefer traditional jewellery The Indian Jewellery...
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