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D2C growth

How can brands delight customers and keep them coming back?

A look at strategies to bring customers back and turn them into potential brand advocates New Delhi: Delighting customers at various points in their journey with a brand plays a pivotal role in turning them into brand advocates and loyalists. How a...

Why are more and more retail brands advertising online?

With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businesses New Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...

Nestle India shares declines over 3% post Q2 earnings announcement

The stock of Nestle India fell 3.16 per cent to Rs 22,081.75 apiece on the BSE. It was later trading at Rs 22,260.95, down 2.38 per cent over its previous close New Delhi: Shares of Nestle India on Thursday declined...

The D2C growth story

According to reports in Q2 2022, Indian D2C startups raised $599.7 million or 42.7% of all e-commerce funding during the quarter New Delhi: Today the D2C market size is increasing in leaps and bounds and India houses more than 800 D2C...
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Big Basket partners with Tanishq and MMTC-PAMP

Big Basket, a Tata Enterprise, offers fresh fruits, vegetables, pulses and other groceries New Delhi: Online grocery platform Big Basket...
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