customers

A look at strategies to bring customers back and turn them into potential brand advocates New Delhi: Delighting customers at various points in their journey with a brand plays a pivotal role in turning them into brand advocates and loyalists. How a...

Over 60% of people prefer shopping via apps over websites with a clear preference for marketplace apps New Delhi: The day-to-day inception of new brands in the e-commerce ecosystem has changed the shopping behaviour of customers online. There have been...

The Centre and states have set aside a Rs 30-crore corpus for this fiscal for the GST reward schemeNew Delhi: The GST lucky draw 'Mera Bill Mera Adhikar' scheme was launched in six states and Union Territories on Friday and...

Long queues at its in-store checkout counters were impacting Decathlon’s business. Here’s how the sports retail chain used technology to not only achieve faster checkouts but also increase store efficiencyNew Delhi: Founded in 1976 by Michel Leclerq, France-based sporting...

This is the third store of Nykd by Nykaa after one each in Delhi and Mumbai New Delhi: Nykd by Nykaa opens a store at the Sarath City Capital Mall in Hyderabad. The brand initially launched with a range of four...

To gain the maximum profit and loyal customers, adapting to e-commerce trends has become a necessity for retailers. here are some emerging e-commerce trends that can help you take your business to the next level.By Lokendra Singh RanawatEvery year...