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Bata joins hands with CLM platform Easyrewardz for BataClub loyalty programme

The partnership facilitates tracking customer visits, enhancing service experiences, and fostering loyalty through personalized offerings and delightful services Bengaluru: Global footwear brand Bata has partnered with end-to-end customer lifecycle management (CLM) platform Easyrewardz to leverage the latter’s ‘Zence’ customer relationship management...
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Flipkart Iris to provide brands with insights on customer behaviour

Iris will help brands make data-driven decisions that can significantly improve conversion rates and salesNew Delhi: E-commerce company Flipkart...
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