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Bata joins hands with CLM platform Easyrewardz for BataClub loyalty programme

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The partnership facilitates tracking customer visits, enhancing service experiences, and fostering loyalty through personalized offerings and delightful services

Bengaluru: Global footwear brand Bata has partnered with end-to-end customer lifecycle management (CLM) platform Easyrewardz to leverage the latter’s ‘Zence’ customer relationship management (CRM) solution stack for its ‘BataClub’ loyalty programme.

The partnership facilitates tracking customer visits, enhancing service experiences, and fostering loyalty through personalized offerings and delightful services. It also integrates various features in Bata to enhance customer engagement, utilizing LPaaS for crafting personalized loyalty journeys and fostering active engagement through WhatsApp.

“Our CRM and loyalty solutions seamlessly manage the entire customer journey, from initial acquisition to continued engagement and retention offering an optimal shopping experience for Bata’s customers,” said Soumya Chatterjee, chief executive officer of Easyrewardz.

“With the Zence CRM stack, we’ve equipped Bata International with advanced capabilities, providing a unified view of each customer across multiple locations. This enables personalised and attentive service, ensuring that every interaction with the brand is tailored to meet the unique preferences and expectations of Bata’s diverse customer base,” she added.

Easyrewardz has also helped create a programme microsite for Bata. This microsite empowers customers with access to personalized dashboards, the ability to refer friends and family and the opportunity to unlock rewards.

“Bata and Easyrewardz are thrilled with the introduction of the “BataClub” program. This initiative was designed keeping in mind the values on which Bata was founded over 130 years ago,” said Geoffroy Berthon, global customer experience director at Bata.

As a global group, we believe in respecting different cultures, and thus we have a unique set of customers with diverse needs and expectations. We are delighted to have chosen Easyrewardz as our partner in this journey to improve Customer lifecycle management to delight and reward customers,” he added.

Footwear, apparel and accessories manufacturer and retailer Bata Corporation was founded in 1894 by Tomas Bata. The Switzerland headquartered company was incorporated in India as Bata India Ltd in 1931.

Today, Bata Group has more than 32,000 employees, 21 production facilities and over 5,300 stores in more than 70 countries across the globe. The company operates over 1700 COCO (company owned company operated) and franchise stores in India.

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