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The D2C Dilemma: Why homegrown brands still rely on marketplaces for scale

Mannu Mathew -
The answer lies in a combination of logistical bottlenecks, consumer trust deficits, and skyrocketing customer acquisition costs New Delhi: When 27-year-old financial analyst Ashwini from Bengaluru was shopping for beauty products, she instinctively turned to Amazon or Flipkart. “They had...
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Home Decor & FurnishingIndiaretailing Bureau -

Home furnishings brand OBEETEE launches new outlet in Ahmedabad

Located at Bodakdev, the new outlet is the only OBEETEE store to house its complete furniture range Bengaluru: Handcrafted carpets...
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